Programme

Media Summit
Media Values in a digital World
13.10.2010, 10:00 Uhr | Panel 1.0 | Summits
Responsibility of Committees in the digital Society
13.10.2010, 14:00 Uhr | Panel 2.1 | Media Policy
Infrastructure Summit
The Value of Networks in the digital World
13.10.2010, 16:00 Uhr | Panel 2.2 | Summits
Advertising Value in the digital World
13.10.2010, 14:00 Uhr | Panel 3.1 | Advertising
Gain Confidence - Strengthen Creativity:
Advertising and Communications Industry in the digital World
13.10.2010, 16:00 Uhr | Panel 3.2 | Advertising
Vertical Networks - Targeted Offers
Flash in the Pan or long-term Development?
13.10.2010, 14:00 Uhr | Panel 4.1 | Internet
Value(s) of Social Media
Target Groups, Content, Business Models
13.10.2010, 16:00 Uhr | Panel 4.2 | Internet
German Entertainment and Media Outlook: 2010 - 2014
Paid Content - with great perseverance to reach the Goal
13.10.2010, 14:00 Uhr | Panel 5.1 | Mobile and Multimedia
Cloud Computing, Ultra Local Networks, Real-Time Web…
Trendscouting on the Web
13.10.2010, 16:00 Uhr | Panel 5.2 | Mobile and Multimedia
Lead or follow -
Who will win the Innovation Contest on TV?
13.10.2010, 14:00 Uhr | Panel 6.1 | Television
Really funny?
Humour on TV between Sitcom and Satire
13.10.2010, 16:00 Uhr | Panel 6.2 | Television
Sales and Utilisation of TV Productions
13.10.2010, 14:00 Uhr | Panel 7.1 | Film/Production
Who cares about Rights?
Movies on the Internet - produced expensively, used free of Charge
13.10.2010, 16:00 Uhr | Panel 7.2 | Film/Production
Wanted: Innovation and Investors
How will Private Radio get going?
13.10.2010, 14:00 Uhr | Panel 8.1 | Radio
Range, Marketing, Usilisation:
Web Radio between Hype and Reality
13.10.2010, 16:00 Uhr | Panel 8.2 | Radio
Prospects of Success for new journalistic Business Models
13.10.2010, 14:00 Uhr | Panel 9.1 | Print Media
Print publishers strike back
13.10.2010, 16:00 Uhr | Panel 9.2 | Print Media
Never quarrel with your Bread and Butter?
13.10.2010, 14:00 Uhr | Panel 10.1 | Journalism and Communications
Mobile Corporate Publishing -
Corporate Messages on iPad, Smartphone and Media Tablet
13.10.2010, 16:00 Uhr | Panel 10.2 | Journalism and Communications
Advertising Law for linear and non-ninear audiovisual Media Services:
An European Comparison
13.10.2010, 14:00 Uhr | Panel 11.1 | Specials
The Future of Broadcasting on the Internet
13.10.2010, 16:00 Uhr | Panel 11.2 | Specials
Jobs in the Games Industry
13.10.2010, 14:00 Uhr | Panel 12.1 | Media Education and Training
Job Outlines on the Interface of Sports, Marketing and Media
13.10.2010, 16:00 Uhr | Panel 12.2 | Media Education and Training
Mobile Internet: Hype or Cash Cow?
Paid Content as Sheet-Anchor for the Media
13.10.2010, 14:00 Uhr | Panel 13.1 | Corporate Forums
HbbTV - Triumph of the new Videotext
First practical Examples of public and private Broadcasters
13.10.2010, 16:00 Uhr | Panel 13.2 | Corporate Forums
Print Summit
Analogue in Cyberspace - The Future of Newspapers is digital
14.10.2010, 12:00 Uhr | Panel 1.2 | Summits
Tested on three Levels:
Mandate, Supervision, Balancing
14.10.2010, 12:15 Uhr | Panel 2.3 | Media Policy
My Content - Your Business Model?
Does Copyright still protect Creativity and Programme Variety?
14.10.2010, 14:00 Uhr | Panel 2.4 | Media Policy
Sports at the Extreme:
"Cage Fights" - a Case for the Protection of Minors?
14.10.2010, 16:00 Uhr | Panel 2.5 | Media Policy
Unwanted Cookies?
Personalised Advertising put to Test
14.10.2010, 12:00 Uhr | Panel 3.3 | Advertising
Advertising Research 2.0
14.10.2010, 14:00 Uhr | Panel 3.4 | Advertising
Advertising Strategy in the brave new World of Media:
Online's enough. Traditional Media fall into disuse. Really?
14.10.2010, 16:00 Uhr | Panel 3.5 | Advertising
Online Summit
Freedom on the Internet: Civil Right or Nightmare?
14.10.2010, 10:00 Uhr | Panel 4.3 | Summits
Social Media and Brands:
Branding as Challenge in Social Networks
14.10.2010, 14:00 Uhr | Panel 4.4 | Internet
Moving pictures on the Internet -
Guarantee of success on the World Wide Web?
14.10.2010, 16:00 Uhr | Panel 4.5 | Internet
Tablet PCs:
Next Revolution in the Media Industry?
14.10.2010, 11:00 Uhr | Panel 5.3 | Mobile and Multimedia
Mobile Internet: Future Key Medium
How Smartphones will revolutionize our Exposure to Communication, Information and Media
14.10.2010, 14:00 Uhr | Panel 5.4 | Mobile and Multimedia
UMTS+, LTE and WiMAX NGMN (4G) -
Technologies between Ambition and Reality
14.10.2010, 16:00 Uhr | Panel 5.5 | Mobile and Multimedia
Hybrid TV and on Demand -
How (international) Media Companies secure their Future Reach
14.10.2010, 14:00 Uhr | Panel 6.4 | Television
New Sources of Income for TV:
How can Viewers turn into Customers?
14.10.2010, 16:00 Uhr | Panel 6.5 | Television
International Co-production -
A permanent Tax-Construction Site?
14.10.2010, 10:00 Uhr | Panel 7.3 | Film/Production
Effects and Stories - Storytelling for 3D
14.10.2010, 14:00 Uhr | Panel 7.4 | Film/Production
Junior Film Professionals in Bavaria - successful, excellent, emigrated?
14.10.2010, 16:00 Uhr | Panel 7.5 | Film/Production
The Generation Mobile Media
Utilisation - Capabilities - Business Models
14.10.2010, 12:00 Uhr | Panel 8.3 | Radio
Hybrid Radio -
Opportunities and Prospects of hybrid Radio
14.10.2010, 14:00 Uhr | Panel 8.4 | Radio
Local Broadcasting -
Problems, Positions, Prospects
14.10.2010, 16:00 Uhr | Panel 8.5 | Radio
Target Group Women:
Future Market for Magazines?
14.10.2010, 10:00 Uhr | Panel 9.3 | Print Media
Newspapers in the Pad-Age
At Home on all Platforms
14.10.2010, 14:00 Uhr | Panel 9.4 | Print Media
Smartphones, Tablets, E-Readers - new Saviours for the Publishing and Media Industry?
14.10.2010, 16:00 Uhr | Panel 9.5 | Print Media
Demand Media -
The End of Journalism?
14.10.2010, 10:00 Uhr | Panel 10.3 | Journalism and Communications
The best Mixture and the latest local News -
The Information Service of local Radio and TV
14.10.2010, 14:00 Uhr | Panel 10.4 | Journalism and Communications
Thinking multimedia-based -
Hands-on Experience of Online Journalism
14.10.2010, 16:00 Uhr | Panel 10.5 | Journalism and Communications
Corporate Films on the Web
Competitive Advantage for medium sized Businesses
14.10.2010, 12:00 Uhr | Panel 11.3 | Specials
WebTV: Brands as Broadcasters
14.10.2010, 14:00 Uhr | Panel 11.4 | Specials
Branded Entertainment:
Chimera or Benefit for everyone?
14.10.2010, 16:00 Uhr | Panel 11.5 | Specials
RadioCampus: Career Prospects in Radio
14.10.2010, 10:00 Uhr | Panel 12.3 | Media Education and Training
From Zero to Hero:
Getting into Media Industries
14.10.2010, 14:00 Uhr | Panel 12.4 | Media Education and Training
Tell it like it is:
Reality vs. Ambitions - Verbal Battle
14.10.2010, 16:00 Uhr | Panel 12.5 | Media Education and Training
Opening of Jugendmedientage 2010
More than 140 Characters - Media and Economy
14.10.2010, 19:00 Uhr | Panel 12.6 | Media Education and Training
HDTV - What's next?
What future Role will hybrid TV and 3D play on the TV Market?
14.10.2010, 10:00 Uhr | Panel 13.3 | Corporate Forums
Local Search 3.0 -
How mobile Apps and Social Networks will revolutionize local Advertising Markets
14.10.2010, 12:00 Uhr | Panel 13.4 | Corporate Forums
New Music Services and Business Models
14.10.2010, 14:00 Uhr | Panel 13.5 | Corporate Forums
Digital Times:
Blessing or Curse?
14.10.2010, 16:00 Uhr | Panel 13.6 | Corporate Forums
Content Summit
Paradigm Shift: Journalism and Formation of Opinion in the digital World of Media
15.10.2010, 12:00 Uhr | Panel 1.3 | Summits
Law Enforcement on the Internet
15.10.2010, 10:00 Uhr | Panel 2.6 | Media Policy
Acquisition of Rights and Rights Ownership in the digital Age
15.10.2010, 12:00 Uhr | Panel 2.7 | Media Policy
How can the Young still be reached by Advertising?
15.10.2010, 10:00 Uhr | Panel 3.6 | Advertising
Augmented Reality:
Enhanced Reality or overestimated Technology?
15.10.2010, 10:00 Uhr | Panel 4.6 | Internet
15.10.2010, 12:00 Uhr | Panel 4.8 | Internet
Who owns the Screen?
Regulatory Questions and Challenges with Hybrid TV
15.10.2010, 14:00 Uhr | Panel 4.7 | Internet
Quo vadis Mobile Communications?
At a Glance: Next Years' Trends
15.10.2010, 10:00 Uhr | Panel 5.6 | Mobile and Multimedia
Carrier meets Media Industry
The Post-PC-Age under Discussion
15.10.2010, 12:00 Uhr | Panel 5.7 | Mobile and Multimedia
Secret of Success:
How Mobile Applications will fundamentally change the Media Industry
15.10.2010, 14:00 Uhr | Panel 5.8 | Mobile and Multimedia
Web-TV-Monitor:
Relevance and Performance of Web TV
15.10.2010, 10:00 Uhr | Panel 6.6 | Television
3D Television:
Production, Platforms, Prospects
15.10.2010, 12:00 Uhr | Panel 6.8 | Television
Will the Young run away from TV?
15.10.2010, 14:00 Uhr | Panel 6.7 | Television
Realistic or well invented?
The Viewer's Longing for Reality
15.10.2010, 10:00 Uhr | Panel 7.6 | Film/Production
Listen to what, when and where I want:
Personalisation of Radio
15.10.2010, 10:00 Uhr | Panel 8.6 | Radio
Economic Factor Creative Industries
Germanys third most powerful Branch
15.10.2010, 14:00 Uhr | Panel 9.7 | Print Media
Media and Referral Marketing
15.10.2010, 10:00 Uhr | Panel 10.6 | Journalism and Communications
Who posts and twitters through the windy Night?
Fan Attraction, Fan Communication and Loyalty of Fans through Social Media
15.10.2010, 14:00 Uhr | Panel 10.7 | Journalism and Communications
From One-Hit-Wonder to Evergreen -
Competitive Advantages through Cooperations
15.10.2010, 10:00 Uhr | Panel 11.6 | Specials
Working in PR
15.10.2010, 10:00 Uhr | Panel 12.7 | Media Education and Training
Lovehatetragedy: Google as Concept of the Enemy?
15.10.2010, 13:30 Uhr | Panel 12.8 | Media Education and Training
I have no money for an Orchestra: Public Broadcasting Licence Fee put to Test
15.10.2010, 15:30 Uhr | Panel 12.9 | Media Education and Training
Customer Experience: From Mono to Dolby Sorround
15.10.2010, 10:00 Uhr | Panel 13.7 | Corporate Forums
Urgently looking for Search Neutrality!
The Power of "Being found" on the Internet
15.10.2010, 12:00 Uhr | Panel 13.8 | Corporate Forums