Convention Programme 2013

Please note:
MEDIENTAGE panels are mainly held in German language. But there are some interpreted panels on each of the three conference days.

Programme: All topics

Media Summit
16.10.2013, 10:00 Uhr | Panel 1.0 | Summits

Infrastructure Summit: Mobile Media 2020: Channel Policy in the Crosshairs
16.10.2013, 16:00 Uhr | Panel 1.1 | Summits

Publishing Summit: All digital - Journalism at any rate
17.10.2013, 10:00 Uhr | Panel 1.2 | Summits
BDZV / VBZV

Online Summit: The mobile Revolution
17.10.2013, 12:00 Uhr | Panel 1.3 | Summits

Content Summit: Between Claim and Reality: Independent Journalism on the test bed
18.10.2013, 14:00 Uhr | Panel 1.4 | Summits

Results of the Round Table Media Policy
16.10.2013, 14:00 Uhr | Panel 2.1 | Media and Net Policy

Smart Broadcasting - Smart Networks.: The Future of terrestrial Media Distribution
17.10.2013, 10:30 Uhr | Panel 2.2 | Media and Net Policy
MEDIA BROADCAST

The TV Agenda:: Evolution of Markets and the Consequences - Offers, Competition, Basic Condition
17.10.2013, 14:00 Uhr | Panel 2.3 | Media and Net Policy
VPRT

Technical Protection of Minors in Europe
17.10.2013, 16:00 Uhr | Panel 2.4 | Media and Net Policy
Kommission für Jugendmedienschutz (KJM)

Right of way for Broadcast Content in terrestrial Nets of the Future?: Requirements for Media and Telecommunications Law
18.10.2013, 10:00 Uhr | Panel 2.5 | Media and Net Policy
Institut für Europäisches Medienrecht (EMR)

Women in Leadership: The Interaction of Performance, Women's quota and Success
16.10.2013, 14:00 Uhr | Panel 3.1 | Media and Society
Sky Deutschland / TU München

Foundation, Crowdfunding, Cultural Contributions:: How can Journalism be financed in Future?
16.10.2013, 16:00 Uhr | Panel 3.2 | Media and Society

The Power of Role Models:: To learn from the Best
17.10.2013, 12:00 Uhr | Panel 3.3 | Media and Society
Bayerischer Rundfunk / DJS

We all are Bloggers!: Do we need Journalists?
17.10.2013, 14:00 Uhr | Panel 3.4 | Media and Society
B5 Medienforum / Bayerischer Rundfunk

Educational TV is unnecessary, isn't it?: Programming Mandate Education and its progressive Implementation
17.10.2013, 16:00 Uhr | Panel 3.5 | Media and Society
BR / BR alpha

Forum Media Management: Brand New World: Brand Strategies of established Media Companies in the digital World
18.10.2013, 10:00 Uhr | Panel 3.6 | Media and Society
BR / MedienWirtschaft

Beware: Shitstorm!: How to react to virtual Waves of Outrage
18.10.2013, 11:30 Uhr | Panel 3.7 | Media and Society

Who's afraid of Social Media?
18.10.2013, 12:30 Uhr | Panel 3.8 | Media and Society

Changes in Advertisement Sales:: How are importances shifting?
16.10.2013, 14:00 Uhr | Panel 4.1 | Advertising
Solon Management Consulting

Wanted: The Intermedia Currency: Redefinition of Categories?
16.10.2013, 16:00 Uhr | Panel 4.2 | Advertising
agma

Realtime Trading -: More Efficiency and Revenue for Online Publishers
17.10.2013, 11:00 Uhr | Panel 4.3 | Advertising
rubicon project

Mathematics of Advertisement
17.10.2013, 14:00 Uhr | Panel 4.4 | Advertising

Customer Journey:: Journey into Currency Chaos?
17.10.2013, 16:00 Uhr | Panel 4.5 | Advertising

Stop selling, start telling (stories) -: How Content goes Marketing
18.10.2013, 10:00 Uhr | Panel 4.6 | Advertising

Mobile Corporate Communications: Content Marketing with Augmented Reality and Co. -: Which ways lead to the Customer?
18.10.2013, 11:30 Uhr | Panel 4.7 | Advertising
in Koop. mit der Akademie des Deutschen Buchhandels

Google Knowledge, GetGlue, Siri, Social Graph & Co.:: The Future of Search
16.10.2013, 14:00 Uhr | Panel 5.1 | Digital Business

Does Google own the Internet?
16.10.2013, 16:00 Uhr | Panel 5.2 | Digital Business
TOMORROW FOCUS

Small is beautiful:: Niche Networks on the rise
17.10.2013, 10:30 Uhr | Panel 5.3 | Digital Business

It's crucial to be among the first:: How important is IT for changing Media culture?
17.10.2013, 14:00 Uhr | Panel 5.4 | Digital Business
Capgemini

New startup-period in Germany:: Are the Germans ready for Silicon Valley?
17.10.2013, 16:00 Uhr | Panel 5.5 | Digital Business

How Augmented Reality is related with Science Ficion: or: Real utility Areas and Applications
18.10.2013, 10:00 Uhr | Panel 5.6 | Digital Business

How does the Sharing Economy alter our consuming behaviour and use of media?
18.10.2013, 11:00 Uhr | Panel 5.7 | Digital Business

Location Based Services -: What’s hot, what’s not?
18.10.2013, 12:00 Uhr | Panel 5.8 | Digital Business

TV 2020 -: Everything different or different than expected?
16.10.2013, 14:00 Uhr | Panel 6.1 | Television
Roland Berger

Going Global:: The international Perspective of the Media Industry
16.10.2013, 16:00 Uhr | Panel 6.2 | Television
Bayerische Landeszentrale für neue Medien

TV Visions - Results & Discussion of a current GfK Enigma Survey: How are TV consumption, devices and offers developing?
17.10.2013, 10:30 Uhr | Panel 6.3 | Television
Eutelsat

TV of the Generations
17.10.2013, 14:00 Uhr | Panel 6.4 | Television
die medienanstalten / Gremienvorsitzendenkonferenz (GVK)

Pop Idol = TV Idol?: Success story format adaption or do TV giants have to reinvent themselves?
17.10.2013, 16:00 Uhr | Panel 6.5 | Television
Bayerische Landeszentrale für neue Medien

Are we ready to pay?: Pay TV in Germany - Strategies and Visions
18.10.2013, 10:00 Uhr | Panel 6.6 | Television

Pay-TV - Best Practice in Europe:: Lessons to learn from our neighbour countries
18.10.2013, 11:15 Uhr | Panel 6.7 | Television

Creative Europe and Viewer 2.0 -: new Promotion Structures for the digital World
17.10.2013, 14:00 Uhr | Panel 7.1 | Film Special
FilmFernsehFonds Bayern / Media Antenne München

Copy right labour contracts -: Success model after a long distance
17.10.2013, 16:00 Uhr | Panel 7.2 | Film Special
Allianz Deutscher Produzenten - Film & Fernsehen

Changes of Content Aggregation -: Threat for Broadcasters and Publishers?
16.10.2013, 14:00 Uhr | Panel 8.1 | Moving Pictures
Deloitte

Webisodes, Webshows & Co:: The Internet is conquering TV
16.10.2013, 15:45 Uhr | Panel 8.2 | Moving Pictures

Moving Business Models - between Aggregation, Destination and Syndication: How the audiovisual Market is being formed
16.10.2013, 16:45 Uhr | Panel 8.3 | Moving Pictures

German Entertainment and Media Outlook 2013-2017: TV + Internet: Who benefits from convergence in the Living room?
17.10.2013, 14:00 Uhr | Panel 8.4 | Moving Pictures
PricewaterhouseCoopers

How the increasing level of technology is effectively altering communications planning
17.10.2013, 16:00 Uhr | Panel 8.5 | Moving Pictures
teveo interactive

Everything Virtual:: Does OTT lead to Virtual MSOs and Virtual Set-Top-Boxes?
17.10.2013, 16:00 Uhr | Panel 8.6 | Moving Pictures
Siemens Convergence Creators

Second Screen -: Research Results about the parallel use of the Internet
18.10.2013, 10:00 Uhr | Panel 8.7 | Moving Pictures
TNS Infratest

TV-Experience: even more interactive, cross-linked and intuitional than ever
18.10.2013, 11:45 Uhr | Panel 8.8 | Moving Pictures
Institut für Rundfunktechnik / BR

Mobile as driver for Radio:: How can Radio be heard on the Smartphone?
16.10.2013, 14:00 Uhr | Panel 9.1 | Radio
Bayerische Landeszentrale für neue Medien

On all routes to the Audience:: Smart TV Apps for Radio
16.10.2013, 15:00 Uhr | Panel 9.2 | Radio
Bayerische Landeszentrale für neue Medien

Turn on instead of off -: When Celebrities arrange the Programme
16.10.2013, 16:00 Uhr | Panel 9.3 | Radio
Bayerische Landeszentrale für neue Medien

Medium of local diversity and variety of Programme:: Who decides the Radio Agenda?
17.10.2013, 10:30 Uhr | Panel 9.4 | Radio
VPRT

How does digital Broadcasting alter the local Broadcasting Landscape?
17.10.2013, 12:00 Uhr | Panel 9.5 | Radio
VBL

Cashing instead of investing?: In search of Innovation for Germanys Radio stations
17.10.2013, 14:00 Uhr | Panel 9.6 | Radio
Bayerische Landeszentrale für neue Medien

The regional Shift: From Underdog to Alpha Wolf: Does Radio benefit from the weakness of Newspapers?
17.10.2013, 15:00 Uhr | Panel 9.7 | Radio
Bayerische Landeszentrale für neue Medien

Gold Rush:: The controversy about local TV Advertising and the consequences for Radio
17.10.2013, 16:00 Uhr | Panel 9.8 | Radio
Bayerische Landeszentrale für neue Medien

Gamify Conference: Session 1
18.10.2013, 10:00 Uhr | Panel 10.1 | Gamify Conference

Gamify Conference
18.10.2013, 13:00 Uhr | Panel 10.2 | Gamify Conference

Pay Wall - pay or wall?
16.10.2013, 14:00 Uhr | Panel 11.1 | Publishing
goetzpartners

New Revenue Chances for Publishers in a traditional printing and the digital Environment
16.10.2013, 16:00 Uhr | Panel 11.2 | Publishing
TNS Infratest

Communications Giant Newspaper -: New Times, new Ways
17.10.2013, 14:00 Uhr | Panel 11.3 | Publishing
BDZV / VBZV

This screams for Joy!: Newest Survey results from Best4Planning and Ad Impact Monitor about advertising effects of Publishing.
17.10.2013, 16:00 Uhr | Panel 11.4 | Publishing
VZB Verband der Zeitschriftenverlage in Bayern

Survival in a connected world -: Future Perspectives and Success Factors for the year 2020
16.10.2013, 14:00 Uhr | Panel 12.1 | Specials
KPMG


16.10.2013, 15:15 Uhr | Panel 12.2 | Specials

Sports and Media:: Surrender to viewer ratings, finance and general market laws?
16.10.2013, 16:00 Uhr | Panel 12.3 | Specials
SMN Sky Media Network /

See more, experience more?: Ultra-HD: Perspectives and Potentials for the new super TV
17.10.2013, 12:00 Uhr | Panel 12.4 | Specials
ASTRA Deutschland


17.10.2013, 15:15 Uhr | Panel 12.5 | Specials

Connected Car: Apps in the Vehicle: Mobile Media Consumption of tomorrow
18.10.2013, 10:00 Uhr | Panel 12.6 | Specials


18.10.2013, 10:00 Uhr | Panel 12.7 | Specials

LTE: turbo-fast and everywhere - or an expensive net with holes?: Status and Perspectives of 4G in Germany
18.10.2013, 11:30 Uhr | Panel 12.8 | Specials


18.10.2013, 13:15 Uhr | Panel 12.9 | Specials

Three big issues: Social? Media? Marketing?: Transformation in Brand Building and Brand Management through Social Media
16.10.2013, 13:00 Uhr | Panel 13.1 | Media Education and Training
Mediadesign Hochschule München

App Developer, E-Book Producer, Social Media Manager -: What Career Opportunities does the Publishing House 3.0 offer?
16.10.2013, 14:00 Uhr | Panel 13.2 | Media Education and Training
Akademie des Deutschen Buchhandels

Career Choice Journalist and/or Author?: One Man's meat is another Man's Poison
16.10.2013, 15:00 Uhr | Panel 13.3 | Media Education and Training
TOP:Talente

Corporate Video - Potentials and Challenges in the Communication Mix
16.10.2013, 16:30 Uhr | Panel 13.4 | Media Education and Training
MedienCampus Bayern

Social Network meets Augmented Reality -: A Trend Report on the strains of "digital Camp Fire Romanticism", Shitstorms and Science-Fiction-Scenarios
16.10.2013, 17:00 Uhr | Panel 13.5 | Media Education and Training
MedienCampus Bayern

Panels Media Education and Training
17.10.2013, 09:30 Uhr | Panel 13.6 | Media Education and Training
MedienCampus Bayern / IHK München und Oberbayern

Panels Media Education and Training
17.10.2013, 12:00 Uhr | Panel 13.7 | Media Education and Training
MedienCampus Bayern / Radiozentrale

Panels Media Education and Training
17.10.2013, 15:00 Uhr | Panel 13.8 | Media Education and Training
MedienCampus Bayern

Social, Local, Mobile:: How will Content be created, presented and distributed in 2015?
17.10.2013, 17:00 Uhr | Panel 13.9 | Media Education and Training
MedienCampus Bayern

Panels Media Education and Training
18.10.2013, 09:30 Uhr | Panel 13.10 | Media Education and Training
MedienCampus Bayern

Panels Media Education and Training
18.10.2013, 11:00 Uhr | Panel 13.11 | Media Education and Training
MedienCampus Bayern / Internationaler PresseClub München

FC Bayern, 1860 Munich and the Media: How Soccer Pros plan their second Career
18.10.2013, 13:00 Uhr | Panel 13.12 | Media Education and Training
Bayerische Akademie für Werbung und Marketing

Is Jeff Jarvis a Pushover?: Why Wolfgang Riepl was right
18.10.2013, 14:00 Uhr | Panel 13.13 | Media Education and Training
MedienCampus Bayern

Conventional Training vs. Trial and Error: How can young Journalists utilise Twitter, Youtube & Co.?
18.10.2013, 14:30 Uhr | Panel 13.14 | Media Education and Training
Junge Presse Bayern

Live-Show of young Journalists: Reports and Interviews around the World of Media
18.10.2013, 16:00 Uhr | Panel 13.15 | Media Education and Training
Nachwuchsjournalisten in Bayern