MEDIENTAGE MÜNCHEN SPECIAL 2013:
February 27, 2013
Haus der Bayerischen Wirtschaft, Munich
Our kick-off event "MEDIENTAGE SPECIAL", promoted by the KPMG, is going to take place for the sixth time dealing with a red-hot media related topic.
Also large and diversified companies have to adapt to a new environment and altering consumer habits. To strengthen their competition capabilities media companies have to be innovative – and they increasingly need an international strategy. What are the conditions in countries like India or Brazil? What are the requirements of the consumers in these countries? Which strategies are international media companies pursuing? Which role does the German market play within their global plans? What are the rules to be respected when small and medium-sized companies have international plans?
Promoted by:
Programme:
| 12.00 p.m. | Light Lunch |
| 1.00 p.m. | Moderation Uta Thofern, Head of HA Talk/Foreign languages Multimedia Global Deutsche Welle, Berlin Keynote "Growth through Internationalisation - an Outlook beyond our own Backyard" Prof. Annet Aris, adjunct professor of strategy at INSEAD, Paris |
| 1.45 p.m. | Panel Discussion: "When in Rome do as the Romans do - Opportunities and Pitfalls while conquering the world" Christof Baron, CEO Deutschland, Regional Leader Central Eastern Europe Mindshare, Frankfurt a.M. Günter Graeber, RA, Director, International Corporate Tax, KPMG, Munich Dr. Gabriele Landwehr, Head of Economy and Foundations, Goethe-Institut, Berlin Stefan Waldeisen, Head of verlag moderne industrie, Landsberg |
| 3.15 p.m. | Coffee Break & Showroom |
| 3.45 p.m. | Short lectures: "Success stories" Thomas Luzar, CEO spin tv, Köln & Beijing Alexander von Reibnitz, CEO VDZ - umbrella organisation of German Magazine Publishers, Berlin Tim Fabian Besser, Managing Partner Besser International, Berlin & Sao Paulo |
| 5.30 p.m. | Snacks & Networking |
Conference Fee: 165,00 € plus VAT
For registration please use our application form.
Review 2012:
The conference "The App Economy" took place on February 14, 2012, in Hotel Kempinski Munich Airport.
In Co-operation with:
Programme:
| 12.00 p.m. | Light Lunch |
| 1.00 p.m. | Introduction and Moderation Dr. Ansgar Mayer, Head of Crossmedia Axel Springer Akademie, Berlin Keynote Michael Schade, CEO and Co-Founder Fishlabs Entertainment, Hamburg |
| 1.45 p.m. | Panel Discussion: "Paid Content reloaded: On the Path to a new Payment Culture?" Robert Fahle, Head of Mobile, RTL interactive, Cologne Oliver Gürtler, Director Business Unit Windows, Microsoft, Unterschleißheim Malte Prien, Head of Business Development SinnerSchrader Mobile, Hamburg Johannes Pruchnow, CEO Business, Telefónica Germany, Munich Christian Röpke, CEO ZEIT ONLINE, Hamburg Dirk Waasen, Editor-in-Chief connect, Munich |
| 3.00 p.m. | Coffee Break & Showroom |
| 3.30 p.m. | Panel Discussion: "Location Based Services, Referral Marketing, Couponing & Co.: The Future of Mobile Advertising" Marco Hauprich, Director Mobile & New Media, HRS, Cologne Taner Kizilok, Mobile Consultant, T-Systems Multimedia Solutions, Head of Unit Mobile Business Solutions, BVDW, Berlin Björn Krämer, Head of Sales Mobile Advertising, YOC, Berlin Franziska von Lewinski, CEO Interone (BBDO), Hamburg |
| 5.00 p.m. | Best Practice Alfred Luger / Florian Gschwandtner, Founders runtastic, Linz |
| 5.30 p.m. | Snacks & Networking |
Kindly supported by:
Review 2011:
Broadcast goes Broadband:
Hybrid-TV: Die Welt des vernetzten Fernsehens
Watch the Video of 2011 (Hybrid-TV) (in German language)
Press release : Summary of the Conference (in German language)